Brief History

A decade after the Korean War and during the period of reconstruction, Hyundai Motor Company began its fledgling efforts at automobile manufacturing by entering into a technology transfer agreement with Ford of Great Britain, receiving design and styling from Ital Design of Italy, and assembling technology from both England and Japan, all of which made the production of our first model car, the "Pony," possible. In just ten years, in 1976 Hyundai began to export to the world market. In 1986, we entered the U.S. market establishing the Excel as a new contender among small cars and promoting the image of the Korean automobile industry.

Upon expansion of our Ulsan plant, which enabled Hyundai Motor Company to have a large scale production base, and the founding of HM Canadian Corporation, which established Hyundai throughout North America, we produced a record 10 million cars and exported over 4 million, breaking records in a short span of time. No other automobile company can boast of these figures over such a short time span. We also poured our efforts in creating concept cars such as the HCD-I, followed by the HCD-II and III, electric cars, and high technology hybrid cars that will bear fruit in the future with their low pollution emissions, safety features, and environmentally-friendly recyclable components. From Pony to Equus, Hyundai Motor Company is committed to its growth as a mature company, constantly keeping in mind its customer-oriented mottoes: "Customer Satisfaction" and "Create Value for Customers."

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