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HYUNDAI-SIME DARBY MOTORS’ CONTINOUS EFFORT TO IMPROVE CUSTOMER SERVICE

2012-09-14
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JOHOR BAHRU, 14 September 2012 – Multiple Maxim Sdn Bhd (Multiple Maxim), an authorized dealer under Hyundai-Sime Darby Motors (HSDM) launched their 3S (Sales, Service, and Spare Parts) centre today. This is a continuous effort by HSDM to serve the increasing number of Hyundai cars on the road as well as the growing customer needs while at the same time ensuring positive ownership experiences for all customers visiting the centres. HSDM has commenced revamping exercise since late 2011. 

Multiple Maxim is located in the heart of Johor Bahru. With a total investment of RM5.35 millions, this new centre is well equipped with the latest 3S facilities and services. The opening of this centre was officiated by Mr Lau Yit Mun, Managing Director of HSDM together with Mr. Desmond Tien, Managing Director of Multiple Maxim.  

“We have been a Hyundai car dealer for the past 10 years. We started as only a 1S centre (sales) but have later decided to expand our business to offer 3S facilities and services. With an upgraded centre, we are ready to serve the Hyundai community in Johor Bahru with the improved services and facilities for greater customer satisfaction,” noted Mr Desmond Tien, Managing Director of Multiple Maxim.  

According to Mr Lau, the network revamp is important to cater to the increasing demand for Hyundai cars and customer needs. Based on a recent JPJ data, the sales of Hyundai cars have improved tremendously in Johor Bahru since 2008. In

2011, HSDM recorded sales of 1,108 units as compared to 588 units in 2008, an increase of 88.44%. In 2011, the sales in Johor Bahru contributed 63.64% to the total Hyundai sales in Johor. 

The network revamping exercise has also been proven to successfully improve the after sales service. In the recent J.D Power Asia Pacific 2012 Malaysia Customer Service Index (CSI) Study, Hyundai-Inokom which was ranked 7th overall, achieved the biggest improvement in the study with 746 points, a 30-point increase from last year. The key factor that contributed to the points increase was the improvement in the after sales service, which includes service quality, vehicle pick-up, service initiation, service advisor and service facility.  

“We would like to attribute this success we have achieved in the recent CSI study to HMC’s DEP (Dealer Enhancement Programme) and modern premium concept, which ultimately brought about greater customer satisfaction,” said Mr. Lau.

“Fulfilling customers’ expectations and satisfaction is our priority. It is also our aim to maintain excellent service quality for all Hyundai vehicle owners. Our 3S centres are designed to enhance customers’ experience through the many unique offerings and services. With New Thinking. New Possibilities, we are looking beyond just offering a regular car service. We want our customers to enjoy Hyundai ownership experience and be emotionally attached to the brand,” added Mr Lau.

More 3S centres will also be opened throughout Malaysia in stages. By end of this year, two more Hyundai 3S centres will be opened in Batu Pahat, Johor and Ipoh, Perak.

Multiple Maxim Hyundai 3S centre is situated at Lot 110, Jalan Kebun Teh, 80250 Johor Bahru. Customers who would like to find out more about the services offered by this 3S centre can call (07) 3312 195 and (07) 3316 388 for sales showroom.  The sales showroom opens daily from 8.30am to 7.45pm while the service centre opens from Monday to Saturday from 9.00am to 6.00pm.


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Hyundai Sime-Darby Motors
Jalan Pelukis U1/46 Kawasan Perindustrian Temasya Shah Alam, Selangor 40150 MY
Phone: 1300-13-2000 Website: https://www.hyundai.com.my